Notes from the work

When growth stalls, the instinct is to buy more traffic. The cheaper fix is answering the demand you already generate. This covers the four leaks, and why it pays to own the system that answers.

Bundled ordering platforms cost more than their fees. Commissions ratchet up, the platform keeps the customer data, and you can't own the search visibility. We also cover the first-party build that fixes it.

The tool you built your site on quietly caps how far it can climb in search. One-page sites miss the page-per-intent structure Google rewards, so they stay off page one. Here is how to get past that.

We run two AI agents with one human, and nothing deploys without that human. This is the operating model we use to ship production software at agent speed while a person holds every key.

AI tools used to belong to the big restaurant chains. An SMS loyalty platform built in Chicago is now putting the same tools in the hands of family-run restaurants.

Most software projects run over budget or miss the mark. After a decade in the industry, Kiran lays out the failure patterns he sees again and again, and the principles we use to avoid them.

How we shipped a full iOS and Android marketplace in 14 weeks. It covers the trade-offs and the cut list, and the decisions that kept the deadline within reach.