HOME / INSIGHTS
§ · INSIGHTSField notes

Thinking out loud.

Practical perspectives on software, AI, and building for the real world.
SEO · Strategy
Your Website Builder Is Your SEO Ceiling: Why One-Page Sites Can't Rank
Why the tool you built your site on quietly caps how far it can climb in search — the page-per-intent gap that keeps one-page sites off page one, and how to break the ceiling.
Aug 13, 2026
5 min · Read →
AI · Engineering
The Perfect Handoff: How We Run AI Agents on Production Code — Without Handing Over the Keys
Two AI agents, one human, zero unsupervised deploys. The operating model we use to ship production software at agent speed — with a human holding every key.
Jul 22, 2026
6 min · Read →
AI · Restaurant Tech
How AI Is Transforming South Asian Restaurants — Starting in Chicago
Why AI is no longer just for big restaurant chains — and how an SMS loyalty platform built in Chicago is putting the same tools in the hands of family-run restaurants.
Jul 9, 2026
5 min · Read →
Engineering · Strategy
Why Most Software Projects Fail — And What We Do Differently at 10 US Tech
Most software projects run over budget or miss the mark. After 10+ years in the industry, here are the failure patterns we see again and again — and the principles we use to avoid them.
Jul 6, 2026
5 min · Read →
Mobile · Product
Building an On-Demand App in 14 Weeks: Lessons from a Real Delivery Sprint
A behind-the-scenes look at shipping a full iOS and Android marketplace in 14 weeks — the trade-offs, the cut list, and the decisions that made the deadline survivable.
Jul 2, 2026
6 min · Read →